A high-powered, innovative schedule of communication and promotion actions!
160 000 professionals targeted by direct marketing campaigns: invitation cards, e-mails, etc.
55 e-mail, fax, SMS, and phone call campaigns.
55 printed and digital press partners
250 print and web page insets
120 reporters present at the 2015 exhibition
411 press follow-ups in 2015
14 press releases and press kits sent to 400 media sources
An active network of 60 institutional partners
5 international agents conducting promotion to exhibition visitors in 15 countries
A forceful social media strategy: presence on all essential networks – Twitter, LinkedIn – for keeping the BePOSITIVE community on their toes
Adword campaigns to boost the website’s SEO visibility