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Communication plan

A high-powered, innovative schedule of communication and promotion actions!


Picto enveloppe

160 000 professionals targeted by direct marketing campaigns: invitation cards, e-mails, etc.

Picto lettre

      55 e-mail, fax, SMS, and phone call campaigns.

Logo ordinateur55 printed and digital press partners

Picto journal
  250
print and web page insets

Picto micro       120 reporters present at the 2015 exhibition

Picto retombée presse  411 press follow-ups in 2015

Picto presse  14 press releases and press kits sent to 400 media sources

Picto partenairesAn active network of 60 institutional partners

Picto agents     5 international agents conducting promotion to exhibition visitors in 15 countries

Picto réseaux sociaux  A forceful social media strategy: presence on all essential networks – Twitter, LinkedIn – for keeping the BePOSITIVE community on their toes

Picto map    Adword campaigns to boost the website’s SEO visibility

EXHIBIT  VISIT  2015 REPORT